Sweet but Psycho zero suicide
Download© Licensed to London News Pictures. 18/01/2019. Liverpool , UK. ZSA co-founder , JOE RAFFERTY , is interviewed by media about the letter . Ava Max's number one single , Sweet but Psycho , has been criticised by the Zero Suicide Alliance (ZSA), a suicide prevention campaign group . In an open letter to the pop star and UK broadcasters , co-signed by Liverpool Mayor Steve Rotherham and Luciana Berger MP , the ZSA say the song's lyrics and the video's imagery reinforce negative perceptions about people with mental health issues and undermines their effort to combat stigma , which can prevent suicidal people from seeking help , with potentially life-threatening consequences . Photo credit: Joel Goodman/LNP
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